This could / should be expanded into a long list of stats to consider and review when considering which business to get into. I think it’s important to think back and actually consider the size of an opportunity as if you’re looking at it from outer space.

• United States stats:
  • 29.2 million small businesses
  • 323.1 million people (50.8 percent women)
  • 125.82 million households
  • 253 million cars and trucks on U.S. roads; the average age is 11.4 years
  • 62 is the median age